Branding

Aphton Biopharma had an antiquated brand logo
based on the shape of an antibody. We were
asked to update the brand as part of a
strategic initiative. The selected design
included a symbol that combined 5
elements: the letter “A”, a benzene
ring, an antibody (with both heavy
and light chains) and a lab beaker.
We implemented a company-wide,
fully-integrated branding program.